More and more, airlines want their customers to know they really know them. Airlines see personalization as a way to differentiate their service and build customer loyalty in an increasingly competitive market. And they also see new revenue opportunities from customization. Some of this personalization drive ultimately may be seen as a short-lived fad or a disappointment on the revenue-creation front. But a combination of new technology, a millennial generation that loves all-about-me ...

Subscribe to Access this Entire Article

"Getting Personal" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions? ATWPlus@penton.com.

Already registered? here.