LAN Airlines, a brand that has existed since 1932, will gradually disappear over the next three years as all LATAM Airlines Group carriers are unified under a single brand: LATAM. Brazil’s TAM and its Paraguay affiliate will also be rebranded under LATAM, as will Santiago de Chile-based LAN’s affiliates in Peru, Argentina, Colombia and Ecuador and LAN and TAM’s cargo operations. The rebranding is the culmination of the 2012 merger of LAN and TAM under LATAM. While ...

Subscribe to Access this Entire Article

"LAN, TAM brands to be dropped in favor of unified LATAM" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions? ATWPlus@penton.com.

Already registered? here.