Eight Asia-Pacific low-cost carriers (LCCs) have formed a new standards-based collaborative marketing group, using the IATA New Distribution Capability (NDC) digital interoperability standard. The group, called Value Alliance, comprises Philippines-based Cebu Pacific, South Korea-based Jeju Air, Thailand’s Nok Air and NokScoot, Singapore-based Scoot and Tigerair, Tigerair Australia, and Japan’s Vanilla Air. It said it is already talking to several other LCCs about expanding ...

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