Chris Browne, the fashionable MD of Manchester-based First Choice Airways Ltd., does not mince words. The last three years have been "really, really" hard work, she says. "We suffered like everybody and had to downsize, reduce costs." But, she adds, "It forced us to refocus. We took a very long hard look at what we were doing with the business." Browne, who began her aviation career with Iberia and rose to the position of GM-UK and Ireland, was named to her current position in April ...

Subscribe to Access this Entire Article

"A Matter of Choice" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions?

Already registered? here.