Virgin America, which started operations out of San Francisco in 2007, is reportedly in talks to sell itself to either Alaska Air Group or US independent JetBlue Airways. Bloomberg first reported the discussions, citing unnamed sources. Virgin America, JetBlue and Alaska are all declining comment. According to multiple media reports, the sales talks are being driven by Cyrus Capital and Richard Branson’s Virgin Group, which together own a majority of the San Francisco-based ...

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