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Social media's impact: Your mistakes are public -- and they live forever

News from Travel Technology Update: If you disappoint your passengers, "it will be public, and it will live forever," Forrester Research analyst Henry Harteveldt said at the recent SITA IT Summit in Cannes, France.

Harteveldt was talking about social media phenomena such as Facebook, YouTube, Flickr and Twitter, which allow travelers to broadcast their experiences immediately to hundreds, thousands, even millions of people.


 

As a subscriber to one of Aviation Week Network’s market briefings, your searches only provide you with access to articles from within that product.

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As a subscriber to one of Aviation Week Network’s market briefings, your searches only provide you with access to articles from within that product.

To find out about obtaining additional data – including the most comprehensive details on organizations, fleets, personnel and programs – click here or call +1.561.279.4661.


 

As a subscriber to one of Aviation Week Network’s market briefings, your searches only provide you with access to articles from within that product.

To find out about obtaining additional data – including the most comprehensive details on organizations, fleets, personnel and programs – click here or call +1.561.279.4661.


 

As a subscriber to one of Aviation Week Network’s market briefings, your searches only provide you with access to articles from within that product.

To find out about obtaining additional data – including the most comprehensive details on organizations, fleets, personnel and programs – click here or call +1.561.279.4661.