This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.
Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.
Already an AWIN subscriber? Login
Did you know? Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.
A Matter of Choice
Chris Browne, the fashionable MD of Manchester-based First Choice Airways Ltd., does not mince words. The last three years have been "really, really" hard work, she says. "We suffered like everybody and had to downsize, reduce costs." But, she adds, "It forced us to refocus. We took a very long hard look at what we were doing with the business."
Browne, who began her aviation career with Iberia and rose to the position of GM-UK and Ireland, was named to her current position in April 2002, three years after she joined First Choice Holidays.