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Alaska Airlines - Airline Technology Leadership 2011
Alaska Airlines is a carrier that certainly won’t win any awards for patience. “If it doesn’t exist, invent it,” seems to be the modus operandi for the airline, which pioneered the development and introduction of Required Navigation Performance in the 1990s to address the safety and operational risks of flying into terrain- and weather-challenged places like Juneau. More recently, it created and implemented the “Airport of the Future” design concept at Anchorage and Seattle. This entrepreneurial spirit extends to the aircraft cabin as well; witness the digEplayer handheld movie player developed by a person employed by the carrier at the time.