JetBlue Airways and TAP Portugal appear to have little in common with one another. The former is a newcomer, just turned six, built from the ground up as a low-cost airline. TAP fits all the descriptions of a legacy carrier, born at the end of World War II and forced today to confront an environment vastly different from the one for which it was created. Yet both share a similar ability to find successin JetBlue's case virtually from startup, while for TAP it is more a case of renewal.
JetBlue Airways and TAP Portugal appear to have little in common with one another. The former is a newcomer, just turned six, built from the ground up as a low-cost airline. TAP fits all the descriptions of a legacy carrier, born at the end of World War II and forced today to confront an environment vastly different from the one for which it was created. Yet both share a similar ability to find successin JetBlue's case virtually from startup, while for TAP it is more a case of ...
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