After keeping a decidedly low profile during Virgin America's contentious US Dept. of Transportation certification process, Virgin Group Chairman Richard Branson was front-and-center yesterday for the carrier's launch, calling the US airline industry "abysmal" and promising better service aboard the startup's A319s/A320s than passengers can get on competing domestic flights. VA went to great lengths to prove to DOT that Virgin Group, which owns a 25% stake in the San ...

Subscribe to Access this Entire Article

"Virgin America launches; Branson promises to top 'abysmal' US airlines" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions? ATWPlus@penton.com.