News from Travel Technology Update:  "Would you like fries with that?" McDonald's built an empire by offering something to consumers that would complement their purchase of a hamburger. It was offered to the right customer at the appropriate time, and it was not a complicated proposition. That is merchandising done right, Timothy O'Neil-Dunne said in his keynote address at the OpenTravel Alliance Advisory Forum in Seattle. If the airlines get it right, they will ...

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