Has Gol's success caused TAM to reevaluate its own business model? When you have a new entrant in a market that is in the process of deregulation, it finds a low entrance barrier. This is the first competitive advantage it had. The second advantage is that it was born on a new technological platform-high-tech aircraft. And the third is that it was also born in a new e-commerce environment. Therefore we had to adjust to this reality, defending our market without losing our ...

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