US deregulation of the global distribution systems market in 2004 had all the immediate impact of a whisper in the woods. At the time, most of the US Major airlines already were locked into three-year, "full-content" direct connect agreements with GDS providers that guaranteed the status quo would linger regardless of the Dept. of Transportation's decision to let the CRS rules expire (ATW, 4/04, p. 33). Carriers long had derided the basic business model in which the owners of the ...

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