It would be difficult to pick a worse day than Sept. 10, 2001, to start up a new airline. Gothenburg-based City Airline had the misfortune to do just that. "It was bad timing," MD Tom Ericsson agrees. "We seriously considered closing down the operation, but we didn't." After 9/11, public confidence in the safety of air travel collapsed briefly and customers were reluctant to fly on an unproven carrier. "I would say that people were extremely skeptical in the beginning and it took ...

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