This year's winner of ATW's Market Leadership Award deserves credit for launching a travel revolution not simply in one country but across an entire region. In just three years, AirAsia has shown that the Asia/Pacific is ripe for low-fare exploitation, defying conventional wisdom that the LCC model would not work in an area characterized by tightly managed bilateral arrangements. It has made air travel affordable to hundreds of thousands of people and has spawned a number of imitators that ...

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