Virgin Blue will drop the “Blue” from its brand name, opting instead for a streamlined brand more in line with its push to lure business customers. But the airline's boss, former Qantas Executive GM John Borghetti, has stopped short of dumping the Virgin brand completely as the airline tries to redefine its place in the local market. The airline’s brand consultant, Hans Hulsbosch, told The Australian that while the Virgin brand would continue to anchor the airline, ...

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