Southwest introduces revised frequent flyer program targeting business passengers
Southwest 737-300. Photo: By Rob Finlayson. In what it described as the "single biggest new product launch" in its history, Southwest Airlines on Thursday unveiled a revamped frequent flyer program particularly aimed at attracting business passengers and with the potential to generate "hundreds of...
Subscription Required
This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.
Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.
Already an AWIN subscriber? Login
Did you know? Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.
Related Content
