SAS Scandinavian Airlines 737-700. By Rob Finlayson SAS Group president and CEO Rickard Gustafson announced a new strategy, SAS 4Excellence, aimed at reducing costs by 3%-5% annually until 2015 and returning the carrier to profitability. The 4Excellence program focuses on achieving excellence in four areas—commercial, sales, operations and people—which SAS said will be attained by “continued cost reductions” and a “strengthened focus on productivity ...

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