Computer rendering of a 737 Max in Southwest Airlines’ livery. Courtesy, Boeing Southwest Airlines (SWA) has placed a firm order for 150 Boeing 737 Max aircraft and 58 Next-Generation 737s. The deal marks the first firm order for the Max, a re-engined variant. With the SWA order, Boeing said it has 948 commitments and orders from 13 customers for the Max (ATW Daily News, Nov. 19). The order also makes Dallas-based SWA the Max launch customer. Boeing said the list price of ...

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