Alaska Airlines and Horizon Air parent Alaska Air Group lost $19.2 million in the first quarter, narrowed from a $37.3 million deficit in the year-ago period, and announced a $15 charge for the first checked bag. That fee comes with a twist, however. It includes a guarantee to compensate passengers with either 2,500 loyalty program miles or $25 off a future flight if their bag is not at the claim 25 min. after the aircraft reaches the gate. "We're adapting to a marketplace in which customers ...

Subscribe to Access this Entire Article

"Alaska narrows first-quarter loss, introduces unique checked bag fee" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions?

Already registered? here.