It hardly is news that the emergence inthe Asia/Pacific regionof multinational low-cost carriers modeled on the leading LCCs in North America and Europe has transformed and reinvigorated the inter-Asia travel market. But while most of the attention is focused on the impact these upstarts are having on major network/flag carriers, a less public battle is going on as Asia’s niche airlines—SilkAir, Nok Air and Bangkok Airways, for example—find their space being challenged ...

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