News from Travel Technology Update: JetBlue Airways is "looking seriously" at GDS participation, according to David Neeleman, chairman and chief executive officer. At the Merrill Lynch Global Transportation Conference, Neeleman said the airline was missing out on business by not being in corporate travel departments' booking systems. He acknowledged that when JetBlue participated in Sabre, the average fares booked through the GDS were higher than those booked directly with the airline. "The ...

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