News from Travel Technology Update: ITA Software, which revolutionized air fare shopping, is applying its shopping technology to a new arena: frequent flyer rewards. Its first client is Aeroplan, founded as Air Canada's frequent flyer program but spun off as a separate company after the carrier's bankruptcy reorganization. Andre Hebert, Aeroplan's vice president of IT and eBusiness, said the move was part of a larger project called ClassicPlus, whose goal was "to offer not just more seats ...

Subscribe to Access this Entire Article

"ITA Software applies shopping technology to frequent flyer reward redemption" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions?

Already registered? here.