As legacy airlines struggle to reduce expenses to combat the rising tide of low-cost carriers, the LCCs are arming themselves with the legacies' last weapon in their armory: Frills. New York's JetBlue led the way with free live television programming. Canada's WestJet recently introduced the same product with systems purchased from JetBlue, which owns the company, and Australia's Virgin Blue and Jetstar are adding satellite TV or DVD players. But for many passengers, the word frill may ...

Subscribe to Access this Entire Article

"To Frill or Not to Frill" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions?

Already registered? here.