Forrester sees plunge in brand loyalty among online leisure travelers in U.S.
The percentage of U.S. online leisure travelers who consider themselves brand-loyal has plunged by 19%, from 31% in 2006 to 25% this year, according to Forrester's North American Technographics Retail, Travel, Customer Experience and Financial Services Benchmark Survey, Q3 2008. In a report on the...
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