AS WITH PROFITABILITY AND AIRCRAFT orders, cabin makeovers appear to occur in cycles. Based on the number of announcements over the past 12-18 months, it is clear that a new one is well underway. The focus continues to be on the front of the aircraft, where carriers believe they can extract a disproportionate payback for their investment, although some, such as perennial archrivals Cathay Pacific Airways and Singapore Airlines, are not overlooking the economy section. It's not that airliner ...

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