ARC announced the availability of DataXpert Market Locator, "an online analytical tool that is designed to help predominantly marketers and planners make better decisions off point-of-sale [ticket] data," according to Product Manager Mark Sapiano. Market Locator will enable users, such as airlines and airports, to dig down into ticket purchase transactions to learn more about traveler characteristics and behavior of their customer base, according to ARC, which is marketing the ...

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