Air Canada President and CEO Montie Brewer said 48% of customers in the 2006 fourth quarter "willingly bought a higher fare" when purchasing tickets through AC's Web-based branded fare domestic pricing structure (ATW, February 2007). Speaking yesterday at the National Bank Financial Transportation and Logistics Conference in Toronto, available via webcast, Brewer added that 25% of customers buying the lowest fare purchased an additional amenity. "We've found that customers will buy up," he ...

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