When the Internet opened up in the late 1990s, airlines and distributors put an online face on the powerful digital tools they had used to store schedules, fares and inventories. Airline websites, online travel agencies and travel sites have now gone through several evolutions, but still require typing, clicking, entering data or selecting options. One coming evolution will make digital communication between customers and airlines much more human, using natural language and eventually simple ...

Subscribe to Access this Entire Article

"When Airline Systems Understand Natural Language, All Will Benefit" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions? ATWPlus@penton.com.

Already registered? here.