Singapore Airlines (SIA) has signed a strategic collaboration agreement with China’s Alibaba Group to expand digital technologies and services between the two companies. This will see new and enhanced cooperation between SIA and Alibaba platforms such as Fliggy, Cainiao Network, Alipay, and Alibaba Cloud. The collaboration will enable SIA to unlock more than 600 million monthly active mobile users on Alibaba’s China retail marketplace and gain customers insights. It is also one ...

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