Southwest Airlines, looking to solidify and potentially improve upon a projected 3% unit-revenue increase in 2019 amid costs rising at the same rate, has increased fares in most US domestic markets by $2-$5. Early returns showed that mainline competitors were selectively matching the carrier’s moves, suggesting a boon for much of the US industry. The Dallas-based airline began rolling out the increases Nov. 19, J.P. Morgan analysts reported. The changes steadily rippled through ...

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