Google partner development manager Max Coppin has urged airlines to be braver in their innovation, to be more enthusiastic rather than having “yes, but” attitude. “Everyone is working on 10% [improvement]. It’s the person who achieves 10 times [what’s possible today] that is going to make a difference,” Coppin said, delivering a keynote address to the Future Travel Experience Europe conference in Amsterdam. “It’s about rapid change, instead of ...

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