Air China aims to boost direct sales of tickets from 27% to 50% in 2017 as a part of its strategic initiatives to improve its e-commerce platform. As a result of the new policy, Air China would impose huge fines on domestic online travel agents (OTAs) and even cancel the qualifications of OTAs if their ticket prices are 2% lower than those sold on the carrier’s official website.   Industry analysts point out Air China’s new policy would not only help the carrier boost its ...

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