New York-based JetBlue Airways is a young company, just 15 years old, that has established a firm niche in the US and Caribbean as a high-service, low-cost carrier with a loyal customer following. Even as the carrier expands its Caribbean and Latin America network —and develops focus cities along the US East Coast—it continues to think of itself as a point-to-point LCC. But company management also innovates with adaptations to its core service, including the launch this year of a ...

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