You left Fiji Airways in the South Pacific to become CEO of Germany´s second largest airline. What was your first impression of airberlin? It is a fact that airberlin had become dramatically lopsided over the past few years. Every year, its yield dropped about 8%. Can you imagine operating flights with 83% load factors and making no profit? Airberlin operates in an excellent market—in the heart of Europe. Nevertheless, I became the fourth CEO in four years. So there was ...

Subscribe to Access this Entire Article

"Interview: Airberlin CEO Stefan Pichler" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions?

Already registered? here.