Passenger loyalty used to revolve around frequent flier programs, then the focus switched to price. But to attract today’s digital travelers, the entire journey needs to be made as simple and connected as possible. Around 80% of passengers carry a smartphone, 50% also have a laptop and 15% carry three or more devices. This means that seamless integration between passengers, their devices and their environment—creating true journey continuity — is a ...

Subscribe to Access this Entire Article

"Connectivity key to successful passenger experience" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions?

Already registered? here.