Three Swedish regional airlines will merge their operations and adopt a new, unified identity. Braathens Regional, Malmö Aviation and Sverigeflyg are all part of the Braathens Aviation group of companies, but currently operate under separate identities. Sverigeflyg is the “mother brand” for seven highly localized subsidiaries such as Sundsvallsflyg, Blekingeflyg and Kalmarflyg. The latter are “virtual airlines,” a Scandinavian phenomenon. Effectively, they are ...

Subscribe to Access this Entire Article

"Swedish regionals seek new identity" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions? ATWPlus@penton.com.

Already registered? here.