Three Swedish regional airlines will merge their operations and adopt a new, unified identity. Braathens Regional, Malmö Aviation and Sverigeflyg are all part of the Braathens Aviation group of companies, but currently operate under separate identities. Sverigeflyg is the “mother brand” for seven highly localized subsidiaries such as Sundsvallsflyg, Blekingeflyg and Kalmarflyg. The latter are “virtual airlines,” a Scandinavian phenomenon. Effectively, they are ...

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