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ATW Editor's Blog

Love United's new safety video

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I flew on a United 777 yesterday from Washington Dulles to Frankfurt and was impressed by their new safety video, which you can see here on YouTube.

It’s called “Safety is Global” and hops from country to country. It’s innovative, attention-grabbing, and fun without being cheesy.

To be honest, it’s also not what I’d expect from United, but I think it’s a winner and will appeal to US and non-US customers alike.

And love that kangaroo…

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