Vinit Doshi

Vinit
Doshi
Articles
COMMENTARY: Data-based personalized service drives loyalty & revenue
Sally is a 49-year-old mother of two, lives in an upper middle-class neighborhood and holds an advanced degree. Companies have been marketing to Sally and those like her for decades, but there’s a small problem: Sally doesn’t exist. She’s a sketch of a broad demographic – a mythological mom whose likes and dislikes are an amalgamation of data culled by market researchers and, all too often, pulled out of an executive’s….intuition.
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