As ancillary revenue becomes increasingly important to their bottom lines, many airlines are finding that determining which products and services to offer is a learning process. Philippine LCC Cebu Pacific, for example, generates 14% of its revenue from common ancillaries such as seat selection and food sales, and is considering other options. “We need to see what is necessary. Not everything is relevant to sell,” Cebu Pacific director-ancillaries Apple Ignacio told ATW at the ...

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