On the Cover

18  Who Dares, Wins
What’s really behind the fight between US and Gulf carriers?
By Karen Walker


22  Still in the Works
Europe wants to raise its game with a new long-term aviation strategy, but the plan is not clear.
By Victoria Moores

25  Kit & Kabundle
Airlines are experimenting with unbundled packages that can personalize the service and increase revenue, but they have a long way to go.
By Michele McDonald

30  2015 SITA/ATW Passenger IT Trends
Airlines can give technologically savvy passengers more
end-to-end control over their journey.
By Aaron Karp

37  Turnaround King
Seabury takes on even the toughest airline financial challenges.
By Karen Walker

41  International Rescue
When disaster strikes, Airlink helps address the gap between nonprofits and airlines that can deliver their aid.
By Karen Walker

44  Life Extension
A planned package of rolling upgrades will keep the Boeing 777 relevant in the global marketplace for decades.
By Guy Norris

47  Interview: Adding Value
American Airlines Chairman & CEO Doug Parker.
By Karen Walker



7    Editorial
Safety First
By Karen Walker

11   News Briefs

16  Analysis
Fast Turnaround
American rapidly goes from Chapter 11 to being one of the world’s top performing airlines.
By Aaron Karp

50  Trends

56  Just Asking
ATW editors put a single question to key industry players:
Q: What is the one thing you would change about this industry if you could?