With significant investments in new onboard services, Saudi Arabian Airlines (Saudia) has seen a 20% boost in passenger satisfaction on the affected routes, CEO Jaan Albrecht said. “Our clients recognize that many things have changed within Saudia and this gives us the security that we are on the right track,” Albrecht told ATW recently. The investments, which Albrecht said were in the “double-digit” millions of dollars, are part of Saudia’s goal of becoming ...

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