SAS Scandinavian Airlines’ focus on frequent travelers appears to be paying off, but more needs to be done to cut costs in an increasingly competitive environment, according to president and CEO Rickard Gustafson. That environment has spurred the airline to choose Ireland as the first site for an air operator’s certificate (AOC) outside the high-cost Scandinavian region, Gustafson said. In the airline’s annual report—which is separate from its financial ...

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