Malaysia Airlines Group (MAG) officially launched a pilgrimage airline, Amal, on Feb. 13, after seeing a large market for Umrah and Hajj pilgrimage flight services in Southeast Asia. The airline also hopes to increase its market share for such flights in Malaysia from 50% to 60%, as well as neighboring Thailand and Indonesia to 30% and 10%, respectively. “The Indonesia Umrah market is 10 times bigger than Malaysia but with limited capacity, it is an underserved market. Feeder service ...

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