Lufthansa subsidiary Brussels Airlines, which will be integrated into the group’s low-cost carrier (LCC) Eurowings, will keep its brand for the time being. “So far, yes. There is no reason to change it in the short term; however, it is really the market that decides your name,” CEO Bernard Gustin told ATW. Today, Brussels Airlines—a Star Alliance member—is a top brand in Belgium and Africa, he said. “We have two home markets, but I have to be objective. ...

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