Ultra-LCCs have completely transformed commercial air transport, making safe, affordable flying accessible to a far wider set of people while keeping the general market competitive. Spirit Airlines, however, has done much more beyond keeping down its costs and fares. It has listened to its customers, made service adjustments, is equipping its entire fleet with Wi-Fi, and delivers great on-time and checked baggage performance. That has seen Spirit’s customer base grow and its network ...

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