Denver-based Frontier Airlines has become the latest US airline to embrace the “ultra” low cost-carrier (ULCC) model, joining fast-growing Spirit Airlines and Allegiant Air. If Frontier’s experience is anything like Florida-based Spirit’s, passengers will complain—while filling Frontier’s aircraft and enabling the airline to grow steadily while earning healthy profits. The move was not a surprise. Indigo Partners, which is led by former Spirit chairman ...

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