Alaska Air Group will retire the Virgin America brand in 2019, and the combined Alaska Airlines-Virgin America will be known as “Alaska Airlines” and retain Alaska’s logo. The decision, announced by the Seattle-based company that acquired San Francisco-based Virgin America in December 2016, was made after “careful consideration,” Alaska said in a statement. But Alaska emphasized that the new Alaska Airlines “will adopt many of the brand elements that ...

Subscribe to Access this Entire Article

"Alaska to retire Virgin America brand in 2019" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions?

Already registered? here.