Of all the phrases that airline distribution executives hold in contempt, “full-content agreement” almost certainly hovers near the top of the list. The contract provision, adopted by all three major global distribution system (GDS) companies, has been a major bone of contention between airlines and GDS companies for more than a decade, and despite numerous attempts to dislodge it—either by lawsuits or outright rebellion—it appears to be an immovable ...

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