New Air France-KLM CEO Benjamin Smith has taken the next move in simplifying the organization’s brand structure, bringing Air France’s regional operator HOP! closer to the parent company. The regional carrier will be rebranded as Air France HOP (losing its exclamation mark) to tie the company’s brand identity more closely to that of the mainline carrier. This follows the December 2018 announcement that Air France hybrid carrier Joon is to be absorbed into Air ...

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